Monthly archive for August 2015

Sales: Persevere to Succeed

Sales: Persevere to Succeed

Most successful sales people will confirm that very few sales take place on the first call. 5 to 8 calls has proven to be a good reference point for most industries and products. A low cost, low value sale might require fewer calls, which a high cost,

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Be Courageous — Don’t Fear Failure

Be Courageous -- Don't Fear Failure

Reggie Jackson was known as “Mr. October”. During the regular season was a very good ballplayer. But during the postseason, especially late in games, Reggie was one of the greatest clutch hitters in baseball history. In 27 World Series games, he hit 10 home runs (including four

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Marketing: Differentiate to Win

Marketing: Differentiate to Win

The quickest way to sink the value of your products in a crowded field is to make them a commodity. That is true for products, services and for yourself. Why would a customer pay more for your product if they see nothing different from your competitor’s offerings?

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Seek First to Understand

Seek First to Understand

One of my favorite leadership books is Steven Covey’s 7 Habits of Highly Effective People. While all his habits are helpful, I continually go back to Habit #4: “Seek First to Understand, Then to Be Understood.” That involves BOTH understanding and communicating, but the first step is

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Leadership and Keeping Your Head

Leadership and Keeping Your Head

“If you can keep your head, when all about you are losing theirs…yours is the earth and everything in it” – From “If” by Rudyard Kipling. This is my all-time favorite poem. The message is simple: strong leaders keep their wits in difficult situations. They have learned

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Conquer Your Own Denali

To reach the top, climbers must seize tiny windows of opportunity: too hasty, they perish; too timid, they miss out. Find & seize your windows of opportunity. LEARN MORE

To Grow, Consider Weeding

To find and grow your best customers, consider weeding out those who zap energy and steal resources that could be redeployed to your best prospects. LEARN MORE

Differentiate to Win

Great marketing grows revenue, share, and profits by differentiating you from your competitors. Identify consumer insights to change purchase behavior. LEARN MORE

Gear Up to Reach the Peak

Is your team equipped to reach the top? Do you have all the leadership gear you need to guide them? Lead and empower your team to take you to the top. LEARN MORE