Category: Marketing
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Managing Through Business Disasters – 8 Lessons Learned from the California Wildfires
At 3:15am on 10/15, we were roused from bed by a kind neighbor pounding on our door: “Fire! You need to evacuate!” Seeing the bright orange glow of a fire, just a few miles away, we left very quickly and didn’t return for nearly 2 weeks until it was once again safe to return to…
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Marketing: Differentiate to Win
The quickest way to sink the value of your products in a crowded field is to make them a commodity. That is true for products, services and for yourself. Why would a customer pay more for your product if they see nothing different from your competitor’s offerings? Differentiation can be as simple as identifying what…