Archive for the Planning Category

Managing Through Business Disasters – 8 Lessons Learned from the California Wildfires

Managing Through Business Disasters – 8 Lessons Learned from the California Wildfires

At 3:15am on 10/15, we were roused from bed by a kind neighbor pounding on our door: “Fire! You need to evacuate!” Seeing the bright orange glow of a fire, just a few miles away, we left very quickly and didn’t return for nearly 2 weeks until

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8 Ways to Get More from Your Strategic Planning Process

8 Ways to Get More from Your Strategic Planning Process

Annual strategic planning is often something to do because “we always do it.” But how can you get real value out of your strategic planning process?  Here are 8 ways to get more from your strategic planning process for 2016… Identify the 3 Biggest Factors that are

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Marketing: Differentiate to Win

Marketing: Differentiate to Win

The quickest way to sink the value of your products in a crowded field is to make them a commodity. That is true for products, services and for yourself. Why would a customer pay more for your product if they see nothing different from your competitor’s offerings?

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Conquer Your Own Denali

To reach the top, climbers must seize tiny windows of opportunity: too hasty, they perish; too timid, they miss out. Find & seize your windows of opportunity. LEARN MORE

To Grow, Consider Weeding

To find and grow your best customers, consider weeding out those who zap energy and steal resources that could be redeployed to your best prospects. LEARN MORE

Differentiate to Win

Great marketing grows revenue, share, and profits by differentiating you from your competitors. Identify consumer insights to change purchase behavior. LEARN MORE

Gear Up to Reach the Peak

Is your team equipped to reach the top? Do you have all the leadership gear you need to guide them? Lead and empower your team to take you to the top. LEARN MORE