Category: Planning
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Managing Through Business Disasters – 8 Lessons Learned from the California Wildfires
At 3:15am on 10/15, we were roused from bed by a kind neighbor pounding on our door: “Fire! You need to evacuate!” Seeing the bright orange glow of a fire, just a few miles away, we left very quickly and didn’t return for nearly 2 weeks until it was once again safe to return to…
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8 Ways to Get More from Your Strategic Planning Process
Annual strategic planning is often something to do because “we always do it.” But how can you get real value out of your strategic planning process? Here are 8 ways to get more from your strategic planning process for 2016… Identify the 3 Biggest Factors that are limiting your company’s success. If you spent just…
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Marketing: Differentiate to Win
The quickest way to sink the value of your products in a crowded field is to make them a commodity. That is true for products, services and for yourself. Why would a customer pay more for your product if they see nothing different from your competitor’s offerings? Differentiation can be as simple as identifying what…