Archive for the Brand Management Category

Marketing: Differentiate to Win

Marketing: Differentiate to Win

The quickest way to sink the value of your products in a crowded field is to make them a commodity. That is true for products, services and for yourself. Why would a customer pay more for your product if they see nothing different from your competitor’s offerings?

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Conquer Your Own Denali

To reach the top, climbers must seize tiny windows of opportunity: too hasty, they perish; too timid, they miss out. Find & seize your windows of opportunity. LEARN MORE

To Grow, Consider Weeding

To find and grow your best customers, consider weeding out those who zap energy and steal resources that could be redeployed to your best prospects. LEARN MORE

Differentiate to Win

Great marketing grows revenue, share, and profits by differentiating you from your competitors. Identify consumer insights to change purchase behavior. LEARN MORE

Gear Up to Reach the Peak

Is your team equipped to reach the top? Do you have all the leadership gear you need to guide them? Lead and empower your team to take you to the top. LEARN MORE