Do you ever find yourself thinking, “I know marketing works, but how much should I spend, where should I spend it, and how do I measure it?” Which marketing approaches make the most sense for your business?
We develop marketing that works by starting from the Outside-In, rather than Inside-Out. What does that mean? First, we help you tighten your focus by determining who your best customers are. What drives their behavior? We identify customer and consumer insights to develop marketing communication that actually changes their behavior to buy from you instead of your competitor.
After developing the message, we help you determine how to most effectively (and cost efficiently) deliver that message, in the right frequency to your target customers. TV, print, radio, digital media, social media and direct marketing all have the potential to be effective. The challenge is to determine what marketing mix is most efficient for your business.
How do you make sense of digital marketing? All of the following have potential value in your marketing mix, but you must understand how to profitability implement strategies in these various areas: Search Engine Optimization (SEO), Search Engine Marketing (SEM), pay per click advertising, Social Media, content marketing, retargeting, remarketing, display and banner ads, automation, e-commerce, and online activation. We can help you make sense of the world of digital and online marketing and develop a targeted approach to work for you.
We welcome the chance to learn your marketing challenges to see how we might be able to help you develop marketing that wins.
Types of Support We Provide to Help You Develop Marketing That Wins:
-Marketing strategy, segmentation, planning, budgeting and execution
-Target audience identification and understanding: customers, consumers, influencers
-Analysis, measurement, and data management
-Brand positioning and repositioning
-Insights and needs identification: Outside In vs. Inside Out
-Digital Marketing: SEO, SEM, Content strategy, Social Media, e-commerce, e-mail direct marketing, retargeting, mobile
-Brand and corporate identity: website, materials, communication, USP, differentiation
-Competitive and category knowledge
-Collaborative marketing, partnerships, licensing
-Marketing Mix: advertising and media, direct marketing, public relations, sales support, lead generation, promotion
-Long term & annual strategic planning
-Product management and rationalization
Contact us today to learn more.