Denali Growth Process and 10 Critical Denali Growth Factors
Are you growing as fast as you want to grow?
Is your growth enduring?
Is your profit as strong as you need?
The Denali Growth Process has been developed over 30 years. The model was initially created by borrowing some of the most successful practices of global leaders like Procter & Gamble and Pillsbury. Over time, the process has been adapted to meet the unique needs of small and mid-sized businesses. Small business owners have great passion, ideas, and capabilities. But they often lack excess capital, and they almost always lack the very precious asset of excess time.
To minimize the impact on these two assets (time and money), we have developed the Denali Growth Check. With this review, we focus only on the 10 most critical Denali Growth Factors. We will meet with you, a few of your leaders and team members, and we will also review some key data that you can readily share. From this process, we will develop a series of observations, conclusions, and recommendations that will be tightly focused on the few key areas that will offer the quickest and most important return on investment to begin to drive sales growth.
10 Critical Denali Growth Factors
“Denali” means the “high one” or “great one”. We have identified the ten Denali Growth Factors that we believe have the greatest impact on sales growth and represent clear opportunities for companies to change in order to drive the most revenue growth, the quickest. The 10 Critical Denali Growth Factors are:
1. Vision (Clarity, Acceptance, Boldness)
2. Target Audiences and Customer Knowledge (Identification, Needs, Priorities, Insights, Behavior, Translation and Strategic Integration)
3. Disruptive Innovation and Meaningful Differentiation (Competition, Needs, Importance)
4. Messaging Strategy, Development, and Delivery (Creative, Media, Reach, Frequency, Efficiency, Disruption)
5. Product/Service Offerings (Sufficient, Focused, Profitable)
6. Collaboration (Key Influencers, Champions, Partners, Co-Brands)
7. Sales Process & Team (Process, Organization, Leaders, Training, Accountability, Metrics, Distribution, Communication, Leads – Generation, Qualification, Nurturing)
8. Costs & Pricing (Price Strategy, Promotion, Costs, Expenses, Production)
9. Leadership, Team, Culture (Team Design, Recruiting, Training, Responsibility, Interaction, Courage, Roadblocks, Communication)
10. Testing, Evaluating, Adapting (Goals, Metrics, Lead Markets, Research, Pilot Tests, Strategic Change)